Futureproof
The AI finance team for ecommerce brands

Am I making a profit?
Do I have enough cash?
What can I afford to do next?

The three questions that decide how fast your brand grows, answered every morning. Futureproof runs your books on one ledger that replaces your accounting software and the seller tools taped to it. True margin per SKU, cash forecast tied to your reorder cycle, six AI agents doing the work. You approve.

Banks and cards connect on day one · Amazon and eBay fully live · Shopify in beta · TikTok Shop coming soon

One platform. Six agents. $1,000/month flat, including a monthly review call with a human financial specialist.

Overnight run

While you slept, your team worked.

A real overnight run. Six agents, one general ledger, zero hours of your time.

  1. 12:04 AM
    RemiRemi

    Sent 2 wholesale payment reminders. The retailer that pays on day 41 got its day-38 nudge.

  2. 2:18 AM
    TheoTheo

    Processed 3 supplier bills against PO #88. Freight and duties allocated per unit: landed cost is $11.42, not the $6.80 on the invoice.

  3. 3:48 AM
    VicVic

    Amazon settlement reconciled: 1,847 orders, 14 fee types split out, returns netted. The books match the payout to the penny.

  4. 4:30 AM
    MargoMargo

    Cash forecast refreshed off the close. The March reorder clears with an 11-day buffer. The holiday build does not yet. Flagged.

  5. 5:22 AM
    HugoHugo

    Contribution margin recalculated per SKU. Your hero SKU lost 6 points to the marketplace fee change. Repricing scenario drafted.

  6. 7:15 AM
    NiaNia

    Data room refreshed from closed numbers. Revenue by channel and the margin bridge are current, in the shape acquirers ask for.

Total owner time required: 0 minutes. Decisions waiting for you this morning: 3.

Book a demo
Decisions, not dashboards

The three questions up top, plus the ones behind them. Answered instantly.

Not another analytics tool. Answers you can act on, from the team that keeps the books underneath them.

Am I making a profit?

Not revenue. Profit. After referral fees, FBA costs, shipping, returns, ad spend, and COGS, per SKU and per channel, so you know which products deserve a bigger bet.

HugoHugoAIjust now
Contribution margin, April:
Shopify DTC → 30.0% · $5,460 profit
eBay → 17.0% · $1,156 profit
Amazon FBA → 15.0% · $4,260 profit
! Foam Roller XL is negative after fees. Pause its ads?

Do I have enough cash?

Cash tied to reorder cycles, supplier terms, payout timing, and seasonal demand. So a strong month can't hide a cash crunch six weeks out.

MargoMargoAIjust now
Next 8 weeks:
May reorder $48K, paid May 12
Cash trough → $31K on Jun 3. Clears with 11 days of buffer.
Amazon payout lands May 28. No crunch on the current plan.

What can I afford to do next?

The growth moves in front of you, priced against your actual cash and margin. Not a gut call, a scenario you can approve.

MargoMargoAIjust now
Three moves, modeled:
Bulk PO discount → saves $3,840, cash goes negative Jun 8
Ad push on Yoga Mat Pro → payback 2.1 mo, cash stays positive
New SKU launch → fundable from the Jul 15 payout
Recommendation: ad push now, bulk discount after May 28.

What's my real landed cost per SKU?

Including freight, duties, tariffs, and insurance, allocated per unit on every PO. So your pricing protects margin instead of running on a quote from six months ago.

TheoTheoAIjust now
PO #88 · Yoga Mat Pro:
Unit cost $6.80 + freight $2.10 + duties $1.64 + insurance $0.88
Landed cost → $11.42/unit
At $24.99 retail that is 32% contribution after channel fees.

Are my books even right?

The silent killer. Multi-channel revenue reconciled, every fee categorized, returns netted. Trust beats intelligence every time.

VicVicAIjust now
Last night's close:
1,847 orders · 99.4% auto-matched
14 marketplace fee types split to their own accounts
3 flagged for review (2 returns, 1 payout timing)
Books closed overnight. Zero spreadsheet stitching.

Am I exit-ready?

Acquirers anchor on clean, reconciled numbers. When a buyer or a term sheet shows up, you negotiate instead of pulling data for two weeks.

NiaNiaAIjust now
Diligence readiness:
Data room → 90% complete
TTM revenue by channel, EBITDA bridge, margin trend: current
2 items outstanding. Both drafted for your review.
The interface

Chat with them. Verify their work.

Trust, with the receipts. Message agents in their own channels for everything ad-hoc. Switch to App View to see the books, the margin, and the cash plan, exactly the way a finance pro would.

Margo

#margo · Margo, FP&A

Active · last updated 2 min ago
Today, Apr 28
Margo
MargoAI9:14 AM

Morning. Here’s where we are heading into Friday.

April closed at $53,400 revenue (+11% MoM). Contribution margin is 24%. After the May reorder, the cash trough hits $31K on Jun 3 and clears with 11 days of buffer.

I drafted the May reorder plan below. Want me to schedule the payments?

May Reorder Plan · Draftv1
PO total
$48,000
Pay date
May 12
Cash buffer
11 days
OZ
Oz · Owner9:22 AM

What if we take the bulk discount instead?

Running it now. The bulk PO saves $3,840 but pushes the trough negative on Jun 8. If we wait for the May 28 Amazon payout, it clears. I'd take the discount then.

Message Margo⌘ ↵
The whole job, covered

Everything a finance hire would do. Six lanes, one ledger.

Not a dashboard on top of your tools. The books themselves, run for you, with a specialist owning each lane.

Vic

Vic

Bookkeeper

  • Amazon settlements reconciled, every fee type split to its own account
  • Shopify and marketplace payouts matched to the penny
  • Returns and payout timing differences netted
  • Books closed daily, not at month-end
Meet Vic
Remi

Remi

AR Agent

  • Wholesale and retailer invoicing
  • Net 30/60 collections that learn how each retailer pays
  • Cash applied across every channel
Meet Remi
Theo

Theo

AP Agent

  • Forward any supplier bill to your bills@ address, captured and coded
  • Landed cost per unit: freight, duties, tariffs, insurance
  • Supplier payments scheduled to protect cash
  • Purchase orders checked against the cash to fund them
Meet Theo
Margo

Margo

FP&A

  • Cash forecast tied to your reorder cycle
  • Seasonal demand built into the model
  • “Can I afford the bulk PO?” answered as a scenario, not a guess
Meet Margo
Hugo

Hugo

RevOps Analyst

  • Contribution margin per SKU and per channel
  • Every variable cost in: fees, shipping, returns, ad spend
  • Alerts when a fee change or ad spend eats a SKU's margin
Meet Hugo
Nia

Nia

Investor Manager

  • Exit-ready data room, refreshed from closed numbers
  • TTM revenue by channel, EBITDA, and the margin bridge acquirers ask for
  • Diligence prep done before the offer shows up
Meet Nia

Banks and cards connect on day one · Amazon and eBay fully live · Shopify in beta · TikTok Shop coming soon · Every plan includes a monthly review call with a human financial specialist

One team instead of a stack

The tools you're juggling, replaced by a team that tells you what to do next.

Replaces

QuickBooks / Xero + A2X

VicVic

Bookkeeper

Replaces

BeProfit / Sellerboard

HugoHugo

RevOps Analyst

Replaces

Spreadsheet cash forecasts

MargoMargo

FP&A

Replaces

Bill typing & landed-cost spreadsheets

TheoTheo

AP Agent

The math

Hiring six humans isn't the only option anymore.

A side-by-side of what operators actually compare: hiring full-time, outsourcing the books, or hiring the team.

👤
Full-time hires
Six W2 employees
🏢
Outsourced firm
Bookkeeping firms & agencies
AI Finance Team
Vic · Remi · Theo · Margo · Hugo · Nia
Where the books live
Accounting software
Their software
In Futureproof
Available 24/7
Business hours
PTO & sick days
15–20 days/yr
Holidays
Never
Health insurance & benefits
Required
Not needed
Training & onboarding
6–12 weeks
2–4 weeks
10 minutes
Turnover & replacement
High risk · 18-wk re-hire
Account churn
Never leaves
Coverage across stack
One role each
Bookkeeping only
All six lanes
Response time
Hours · async
1–2 days
Seconds
Marketplace fluency
Depends who you hire
Generalists
Every fee, every channel
Scales with you
Hire more
Higher retainer
Instant
How they work
You manage them
Hands-off, slow
You approve, they execute
Annual cost
$384K–$605K
fully loaded
$30K–$60K
books only
$12,000
all six roles · $1,000/mo

Replaces the finance team you'd otherwise hire. The judgment stays with you, and every plan includes a monthly review call with a human financial specialist.

Building a SaaS startup instead?

Futureproof for SaaS runs the same ledger with ASC 606 revenue recognition, runway scenarios, and investor reporting.

Futureproof for SaaS

One team. One bill.

All six agents for $1,000/month flat, for brands up to $2M GMV. No per-seat fees, no modules. Includes a monthly review call with a human financial specialist. Above $2M, pricing is scoped to your channels.

A human team covering the same lanes runs $384K–$605K/yr in salaries alone, the sum of typical ranges for the six roles.

Know your true margin. Bet bigger on what's working.

Join the brand owners who stopped stitching dashboards together and started putting every dollar behind the SKUs and channels that actually grow margin.

14-day free trial · $1,000/month for all six agents

Payouts reconciled dailyLanded cost on every POTrue margin per SKUCash tied to inventory

What is Futureproof?

Futureproof is an AI finance team for ecommerce operators and sellers, and for early-stage SaaS companies. Six AI agents handle bookkeeping, accounts receivable, accounts payable, revenue and margin metrics, FP&A, and financial reporting, working together on one general ledger that Futureproof itself maintains, replacing standalone accounting software, for $1,000 per month flat.

It is not another dashboard. The agents do the work: Vic reconciles the books daily, marketplace payouts included, Remi sends and follows up on invoices, Theo captures bills and landed costs, Hugo tracks margin and revenue metrics, Margo maintains the cash forecast, and Nia keeps your records ready for investors or acquirers. Every number is traceable back to the ledger, and anything that moves money waits for your approval.

New to the category? Start with our guide to what an AI finance team is, or see pricing.

Margin Matters

The platform news, read for your margin

Twice a month: the changes that touch your P&L, the money behind each one, and one move to make. Three minutes, then back to work.

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