Know your true profit across every channel without a spreadsheet.
Six AI agents reconcile your channels, calculate landed costs, track per-SKU margins, and forecast cash against inventory — so you stop being the entire finance team. $1,000/month for all six.
Per-SKU Breakdown
Yoga Mat Pro
FP-MAT-001 · 342 units
Resistance Band Set
FP-BND-003 · 891 units
Foam Roller XL
FP-BLK-007 · 156 units
Hugo · contribution marginChannel Profitability
LiveAmazon FBA
$28,400 revenue
$4,260
15.0% margin
Shopify DTC
$18,200 revenue
$5,460
30.0% margin
Walmart
$6,800 revenue
$1,156
17.0% margin
Updated by Hugo · all fees reconciledYou're running a brand on duct-taped finances
Financial chaos across every channel
Amazon has its fee reports. Shopify has its payouts. Walmart has its own format. You're reconciling three different systems in a spreadsheet — and the numbers never match.
You don't actually know if you're profitable
Revenue looks great. But after referral fees, FBA costs, ad spend, COGS, and returns — are you actually making money? You check your bank balance and hope for the best.
Brand owners shouldn't be the entire finance team
You built a brand people love. The finance work behind it should be handled by a team — not patched together by you at midnight after Amazon updates their fee schedule again.
The questions you're already asking. Answered instantly.
“What's my true margin after all fees?”
After marketplace fees, shipping, returns, ad spend, and COGS. Not gross revenue — real contribution margin by SKU.
Hugo“Which channels are actually profitable?”
Amazon vs. Shopify vs. wholesale vs. DTC. Which channels earn money and which just move product at a loss.
Hugo“What's my real landed cost per SKU?”
Including freight, duties, tariffs, and insurance — allocated per unit, not estimated from old quotes.
Theo“Will I run out of cash before inventory arrives?”
Cash forecasts tied to reorder cycles, supplier payment terms, and seasonal demand. See the crunch before it hits.
Margo“Are my books ready for investors?”
Multi-channel revenue reconciled, COGS accurate, financials audit-ready. Not scrambling when a term sheet shows up.
VicThe tools you're juggling, replaced by people you can talk to.
Your AI finance team for ecommerce
Six specialists. Each owns their lane. Click to see what they do for ecommerce brands.
Vic
Bookkeeper
“Are my books even right?”
Reconciles Shopify, Amazon, and Walmart payouts daily. Handles marketplace fees, returns, and timing differences automatically.
Meet Vic
Remi
AR Agent
“Has the retailer paid?”
Manages wholesale invoicing, chases Net 30/60 payments, reconciles marketplace payouts across every channel.
Meet Remi
Theo
AP Agent
“What's my true landed cost?”
Calculates landed cost per SKU — freight, duties, tariffs — on every PO. Schedules payments to protect cash flow.
Meet Theo
Margo
Finance Analyst
“Will cash last until inventory arrives?”
Cash forecasts tied to inventory reorder cycles. Seasonal demand modeling. Alerts before cash crunches.
Meet Margo
Hugo
Revenue Analyst
“Which channel is actually profitable?”
Contribution margin by SKU and channel after ALL variable costs — fees, shipping, returns, ad spend.
Meet Hugo
Nia
Investor Manager
“Am I investor-ready?”
Cap table, data room, investor updates with GMV, margin, and channel metrics. Always ready to raise.
Meet NiaWhat happens if nothing changes?
Brand owners don't fail because the product was bad. They fail because the margins were lying.
You keep scaling a SKU that's actually losing money after fees — and don't find out until cash runs out.
A marketplace fee increase wipes your margins, but you don't notice for months because nobody was tracking it.
Every month you guess at profitability is a month you're making inventory, ad spend, and hiring decisions on bad data.
Imagine knowing your numbers cold
Your partner asks which channel is most profitable — you pull it up in 10 seconds.
Amazon changes a fee structure — you see the margin impact the same day.
You see true profit per SKU, per channel, updated daily with every fee accounted for.
Month-end reconciliation takes minutes instead of a weekend.
You stop managing spreadsheets and start making real decisions about what to sell and where.
One team. One bill.
$1,000/month for all six agents. No per-seat pricing. 14-day free trial.
Stop guessing your margins. Hire your AI finance team.
Join the brand owners who stopped reconciling spreadsheets and started knowing exactly which channels and SKUs make money.
14-day free trial · No credit card · $1,000/month after that